A Colorless Consumer Rhyme
Welcome to the new millennium, where visual noise has been replaced by polite silence. If you’ve noticed that your favorite fast-food restaurants, home interiors, and even the cars in the parking lot are all beginning to look like they washed out their colorful wardrobes in a single load of bleach, you’re not alone. The shift from vibrant hues to an endless palette of gray, white, and beige is a cultural phenomenon that’s much deeper than just a color trend.
We’ve channeled the observations from the video into a satirical poem to question this curious lack of color. Is this sophistication, or simply the safest, most profitable choice on the market? Read on and tell us what you think!
The world we see is less and less defined,
A shocking shift we constantly now find.
From Disney's bright-hued flicks like Moana's tale,
To live-action browns that cause the viewer to wail.
The Lion Cubs are stripped of sunny gold,
A muted story in the screen unfolds.
We seek complexity, but what we've won?
A dull, sophisticated, monochrome sun.
Remember when the cars upon the road,
A vibrant, happy spectrum freely showed?
A cherry red, a brilliant forest green,
The liveliest colors you have ever seen!
Now parking lots are just a hazy blur,
Of silver, white, and shades of black-gray fur.
The fast-food joints have also made the change,
No more bright plastic, wild and wide the range.
The classic McDonald's red and joyful hue,
Is now replaced by depressing, modern new!
The kitchen tiles, the couch, the bedroom wall,
They answer now to one consumer call.
They call it "Millennial Gray," a neutral plea,
The safest color for the bourgeoisie.
It hints at profit, resale, and good taste,
No sudden bursts of pink or purple waste.
A broad appeal is what the market craves,
So blandness rules the trends, from cribs to graves.
The fancy restaurant, though serving cheap food,
Wears wood and gray to prove it’s understood!
And even when the holidays arrive,
The ancient tradition struggles to survive.
The tree once lit with giant, colorful bulbs,
Is now all white, defeating festive skulks.
For color now is seen as cheap and loud,
A vibrant shout that's shamed before the crowd.
We've been conditioned, trained to think this way,
That wealth and brains reside in shades of gray.
So mourn the blue, the yellow, and the red,
The bold, bright history of color dead.
❓ The Million-Dollar Question
The core idea remains a curious trend:
Why has all of the color gone out of the world?
Do you believe this obsession with neutrals is truly about sophistication, or is it a calculated consumer preference for what is "safe" and easily sold?
I think it has more to do with fashions and trends. We live in a world where much now is about Environmental issues. Instead of using chemistry to create colours we skip bleaching or dyeing. The samr in design and architeccture
ReplyDeleteIt is more natural
ReplyDelete